Friday, October 22, 2010

Finding a Unique Business Niche

     How many times have you heard about a unique business and said, "Why didn't I think of that?" Here are some pointers to help you get that business idea that everyone else wishes they had thought of first. Pay attention if you hear people saying:

They wish there were some devices or businesses that will help them do tasks easier.
They wish they knew of a device that would save them time with certain tasks.
They would pay someone to do tasks they hate.
They wish certain items were more affordable.
They are interested in learning something new but do not know where to start.
They are tired of the "same old way" of doing certain tasks or operating something.

     Business niches exist in every profession and industry. Niches are basically potential customers whose needs have not been met. For example, homeowners with small yards, may have a difficult time in finding a lawn care professional to mow their smaller yards. Many lawn care business owners find it more profitable to care for large companies' or establishments' larger properties. Thus, the niche here is to offer to mow and maintain the condo or townhouse yards. A niche can make you rich. Look for those opportunities.

Suggested Resources
Book: Strike It Rich in a Niche by Sharon Lampert
Article: "How to Find Your Niche in Business"


Next: Wells Fargo Second Half Champions at the Kimmel Center for the Performing Arts in Philadelphia, Pennsylvania

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